FTC approves renoa, first new fiber classification in 25 years
Everbloom's renoa, made from waste protein and a biodegradable biopolymer, wins the first new U.S. fiber classification in 25 years as the startup scales up.
The story in focus
TechCrunch reports that renoa, a fiber from Everbloom made of waste protein sources such as cashmere and wool scraps blended with a biodegradable biopolymer, has been approved by the U.S. Federal Trade Commission as the first new fiber classification in 25 years. Everbloom is scaling up, with a first blended product expected in the second quarter of 2027.
- The U.S. Federal Trade Commission approved renoa as the first new fiber classification in 25 years, TechCrunch reported.
- Renoa is made from waste protein sources, including cashmere and wool scraps and down and feather lint, processed into powder and blended with a biodegradable biopolymer.
- Everbloom has developed the fiber for three years and is currently scaling up.
- Early consumer products are expected to use renoa as a blend, at roughly 20% of the material in a cashmere sweater.
- CEO Sim Gulati said the first product is expected to reach the market in the second quarter of 2027.
What the approval covers
TechCrunch reported that renoa, developed by startup Everbloom, was approved by the U.S. Federal Trade Commission as the first new fiber classification in 25 years. The agency regulates fiber labeling in the United States, so the classification gives the material a defined category for labeling.
The fiber is made from waste protein sources, including cashmere and wool scraps and down and feather lint left over from the bedding industry. Everbloom processes the waste into a powder, blends it with a biodegradable biopolymer, and extrudes the combination to lengths and diameters meant to mimic specific natural fibers.
Scale-up and first products
Everbloom has been developing renoa for three years and is in the process of scaling up. The company built its own AI model for material science, and a cashmere substitute is its first product, according to TechCrunch.
Everbloom is working with a range of companies to put renoa into consumer products. The first are likely to use it as a blended fiber, making up around 20% of a cashmere sweater, for example. Gulati told TechCrunch that the first product is expected to hit the market in the second quarter of 2027.
TechCrunch described a reported visit to Everbloom's New York headquarters, where co-founder and CEO Sim Gulati showed garments made with renoa, including a sweater, gloves and a scarf that had been washed and tumble-dried repeatedly. The report said the scarf had not pilled.
When is the first renoa product expected to reach the market?
TechCrunch reported that Everbloom CEO Sim Gulati said the first product is expected to hit the market in the second quarter of 2027, likely as a blended fiber making up around 20% of a garment.
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